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Clearspring Strengthens Sales Leadership to Continue Rapid Revenue Growth

January 11, 2012 – 01:24

Clearspring Strengthens Sales Leadership to Continue Rapid Revenue Growth











Clearspring logo


McLean, Va. (PRWEB) January 10, 2012

Clearspring, provider of the largest platform for sharing online content, AddThis, announced today that it has brought on industry vet Lee Hoffman as senior vice president of sales. With more than 15 years of senior sales management experience in media and advertising, Hoffman now leads sales and media planning and be based out of the New York office. The company also added Bryan Weston to its Detroit office as sales director, focused specifically on the automotive industry. These are new positions created to address Clearspring’s strong growth in data and advertising solutions.

Most recently, as SVP, Media Sales at Cox Digital Solutions, Hoffman led national media sales efforts for the advertising powerhouse. He came to Cox at its creation as part of the Adify Media team where he built and managed the sales force. Previously, he held leadership positions at AOL and led a national team at WebMD focused on key digital agencies. Hoffman held various senior level management positions at L90 Inc, through its acquisition of Doubleclick Media Group and transition to MaxOnline, along with its ultimate acquisition by Ask Jeeves. Early in his career, he worked with several advertising agencies in media buying and planning. He has a B.S. in TV & radio from The Park School of Communications at Ithaca College.

Weston has nearly 20 years experience in the automotive industry and most recently served as director of national accounts for AutoTrader Classics. Before that, he was account director for the Jumpstart Automotive Group at Hachette Filipacchi Media where he managed sales and integrated program development for Car and Driver, and Road & Track among other automotive trade publications. Weston held similar roles at This Old House/Time Inc. and Automobile Magazine. He has a B.A. in advertising from Michigan State University.

“Clearspring tripled its revenues this past year, and it is continuing to grow quickly. Lee’s unique experience in sales, media and advertising will be a key asset in 2012,” said Peggy Fry, Clearspring’s Chief Revenue Officer. “Bryan’s extensive knowledge of the automotive market helps us hit a core target market. These hires add tremendous depth and breadth to our existing team.”

Clearspring leverages data from AddThis, the number one sharing platform on the web, to create and deliver target audiences for advertisers. The recent acquisition of data science company, XGraph, further enhances the company’s core platform and analytics capabilities.

For more information on Clearspring’s solutions for advertisers, visit http://clearspring.com/advertisers.

About Clearspring Technologies

Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. Clearspring’s AddThis platform enables leading publishers to distribute and track digital content such as web pages, widgets, and videos to social networks, bookmarking sites, blogs and more. AddThis is used by over 11 million unique domains reaching over 1.2 billion unique users monthly. Clearspring’s Audience Platform leverages aggregate data from AddThis to allow advertisers and publishers to target these socially connected audiences via real-time bidding platforms. Visit http://www.clearspring.com to learn more.

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Bing

Sales Exceed $1 Million Two Days in a Row For TheWatchery.com; Spur in Sales Attributed to Bing Back-to-School Extra Cashback Promotion

August 19, 2011 – 16:16

Sales Exceed $ 1 Million Two Days in a Row For TheWatchery.com; Spur in Sales Attributed to Bing Back-to-School Extra Cashback Promotion











New York (PRWEB) August 31, 2009

TheWatchery.com, one of the largest Internet retailers for authentic luxury watches, released stellar results today from its participation in the Bing Back-to-School extra cashback savings promotion. With over 250,000 website visitors in less than a week and more than $ 2,000,000 in cashback savings credited back to customers, the promotion was deemed a resounding success resulting in record-breaking sales for the company.

The promotion for customers to receive 50% of their purchase price back on watches $ 5,000 and under, launched early last week on bing.com/cashback and lasted five days. It caused an immediate spike in sales for TheWatchery.com and resulted in two consecutive record-breaking days. On Sunday, 8/23, and Monday, 8/24, TheWatchery.com made company history when its sales exceeded $ 1 million per day.

After Bing cashback percentages were calculated, customers received the highest discount ever offered by TheWatchery.com.

As an unprecedented amount of traffic continued to flood the website, praise for the promotion was given by many of those who took advantage of it. One customer wrote the independent Internet retail giant, saying “I didn’t believe it until I saw the $ 2,452 credit in my Bing account but Bing cashback is for real.”

“The launch of the Bing Back-to-School Extra Cashback promotion on TheWatchery.com was highly successful for us and enabled us to not only drive sales, but gain increased recognition for our brand,” said Joseph Levy, CEO and founder of TheWatchery.com.

Although the extra cashback incentives have ended, TheWatchery.com continues to offer authentic high-end luxury watches at up to 80% off retail prices plus10% cashback savings through Bing.

About TheWatchery.com

TheWatchery.com is one of the largest Internet retailers for authentic luxury watches and accessories at up to 80% off retail prices. It provides consumers with a choice of more than 3,000 styles by over 40 brands, including Cartier, Movado, TAG Heuer, and Blancpain.

Among the company’s offerings are free shipping within the United States, a 30-day money-back guarantee and a 2-year warranty. TheWatchery.com is listed #278 on the Internet Retailer Top 500 List and is #412 on the Inc 500 List. For more information TheWatchery.com, please visit: thewatchery.com

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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IPad

Staggering iPad Sales Fueling Rush iPad Apps and Need for iPad App Developers

August 10, 2011 – 22:14

Staggering iPad Sales Fueling Rush iPad Apps and Need for iPad App Developers











Durango, CO (Vocus) August 17, 2010

The recent success in iPad sales has led to a rush of iPad apps. A high demand for iPad app developers is the result of the rave success of Apple’s new device, and iPadApplicationQuotes.com has created a service for connecting these developers and companies looking for experts in the field.

For a business looking for iPad app developers for hire, this service is a beneficial alternative to other methods of finding professionals. There is no need to visit multiple sites. Just by filling out a simple form, three pre-screened, experienced developers will contact you directly to discuss the project and provide a price quote, so you can pick which one seems most suited for the job.

Mark Stetler, president of iPadApplicationQuotes.com, said “The iPad has been a real game changer for app developers. If you’re a game developer, you can expect users to spend about three times longer on your game with an iPad than they did playing it on an iPhone. If your app includes ads, you can also expect a big impact on your effective cost per thousand impressions.”

The statistics alone show that every business needs to have an experienced iPad application developer to produce positive results. Even though iPadApplicationQuotes is not affiliated with Apple nor are software developers, it specializes in matching people with developers to help them grow their business. The company also requires each professional to pass a screening process and to have already published an app on the market.

Customers can fill out the application form directly on the company’s homepage. The increasing number of requests for iPad app developers is proof that businesses are taking the trend in the iPad’s success seriously. By working with an experienced professional, they have the chance to grow successfully among the competition.

“Although most iPhone apps will work on iPad, we’re seeing a big increase in the number of requests to iPadApplicationQuotes.com, an indication of the demand for apps that can take advantage of the rich features on the iPad,” Stetler added.

About iPadApplicationQuotes.com

The leading source for finding iPad app developers for hire, iPadApplicationQuotes.com simplifies the process of finding qualified developers to work with. The company pre-screens developers based on experience, and maintains a network of professionals with at least one app in the App Store. It is operated by CenApp, LLC and based in Colorado.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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IPad

Nearly 90 Percent of Initial iPad Sales are Incremental and not Cannibalizing the PC Market, According to NPD

August 5, 2011 – 10:14

Nearly 90 Percent of Initial iPad Sales are Incremental and not Cannibalizing the PC Market, According to NPD












Port Washington, NY (Vocus) October 1, 2010

Contrary to popular belief, the iPad isn’t causing cannibalization in the PC market because iPad owners don’t exhibit the same buying and ownership patterns as the typical consumer electronics customer, according to leading market research company The NPD Group’s new report iPad Owner Survey.

According to the report, only 13 percent of iPad owners surveyed bought an iPad instead of a PC, while 24 percent replaced a planned e-reader purchase with an iPad. iPad owners, especially the consumers who purchased an iPad within 2 months of launch, are significantly more likely to own Apple products and newer technologies, such as e-readers and smartphones.

iPad owners are much more likely than the overall population to own Apple computers, with 48 percent owning a Mac desktop or Mac notebook, while NPD’s Online Household Penetration Study fielded earlier this year found Macs in only about 11 percent of households. In fact, of consumers who bought iPads in the two month initial launch phase 50 percent owned an Apple computer while that number dipped to 45 percent among later buyers. These buyers were also much less likely to own Windows desktops with just 53 percent of iPad owners overall having a Windows desktop compared to 75 percent of total households. iPhone ownership also correlated very closely to iPad owners, as 38 percent of iPad owners also own an iPhone.

“Early adopters, like iPad owners, follow a traditional pattern of consumer behavior; they purchase products because they want them, not because they need them,” said Stephen Baker, vice president of industry analysis at NPD. “However, as Apple increases iPad distribution and consumer interest peaks, the profile of an iPad owner is much more likely to mirror the overall tech population. When that does happen other tech products with similar usage profiles as the iPad, such as notebooks, netbooks, and e-readers will come under increased pressure from the iPad. Until then, however, most iPad sales are likely to be incremental additional technology devices in the home, rather than a one-for-one replacement of a planned purchase.”

For more insight from Stephen Baker about how the iPad is affecting the PC market read his latest blog post on The NPD Group Blog.

Methodology

The online survey was fielded in August to more than 500 adult iPad owners by re-contacting them after being identified by screening the NPD Opt in Online panel.

About The NPD Group, Inc.

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com and http://www.npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.

FOR MORE INFORMATION:

Sarah Bogaty

+1 516 625 2357

sarah(dot)bogaty(at)npd(dot)com

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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Bing

Microsoft “Flips the Switch” on Bing/Yahoo Advertising Sales Integration, Readies European Roll-Out

July 27, 2011 – 18:14

www.beet.tv MONACO — Microsoft has finalized the Bing complete integration into Yahoo and now all advertising sales is unified under Microsoft, Carolyn Everson; CVP Global Advertising told Beet.TV in this exclusive video interview. The implementation was finalized on October 27. Previously Microsoft and Yahoo sold and managed inventory separately. In the US, she says the combined Bing/Yahoo search integration has 30 percent market share. Everson says that Bing will roll out in several European markets in 2011, naming the UK; France and Germany. I interviewed her at the Monaco Media Forum.
Video Rating: 3 / 5

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