Tag Archives: GOOGLE

Bing

Why new users would switch from Google to Bing?

September 14, 2011 – 04:16

Microsoft had updated its search arena with the introduction of Bing in June this year. Since, its launch the search engine has shown positive growth and reached about 3.52% in August month globally. Various analysts presume that with such a positive growth, Microsoft’s Bing could challenge Google’s monopoly in the near future. However, this is not an easy task for Bing to beat the search giant.
 
Latest Market Share

According to the latest numbers from a research firm, Bing’s global market share has dropped to 3.39% in September from 3.52% in August. The drop is very small but it is not clear that the attempt from Bing to capture search engine market share from Google has stalled, or even gone into reverse.

Bing has outperformed its competitors in features and initial growth rate. However, the initial take-off of Bing could be due to the curiosity from the web-users. The reason behind this may be the hype it created and also, Microsoft pumped millions of dollars for its promotions and advertisements.
 
At number one, Google has more than 80% market share and Yahoo maintained as the second most used search engine, but its market share dropped from 7.28% to 6.84% in the aforesaid period.

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Why new users would switch to Bing?

Last month, it was reported that Microsoft’s new Bing search engine is growing faster than any of its search competitors in the top 10. Bing happens to be a very viable search alternative to Google and offers several advantages that Google cannot compete with at the moment. Here are some features that enhance search experience for the users:

1.    Travel Insight with Farecast technology: It helps for searching flights, hotels or other travel arrangements by providing you with the information to make smart decisions. The search engine analyse more than 175 billion airfare observations and predict whether the price of a flight is going up or down using the technology acquired from Farecast. It also provides a recommendation of either “Buy Now” or “Wait,” over the next seven days.

2.    Bing Cashback Offer: It provides benefit to the user, who first search a product with Bing and then go for buy. Depending on the deal, your purchases could benefit you upto 30% of the purchase price back in cash form. Also, the search engine offered double cashback rewards for August, but they had to stop the scheme in between due to high demands.

3.    Bing Visual Search: The new technology allows visitors to filter their search enquiries for structured results through data-grouping image galleries making it not just a search engine, but a “decision engine.” At present, it is only available in US.

4.    BingTweets: The new service from the search engine was initiated on July 14, 2009 with the social website, Twitter and Federated Media. It provides real-time information and trendy topics to the viewers.

5.    Enhanced Search: Bing also provides something extra as compared to its competitors, for example options of enhanced view and preview windows for results. With these features, users can view the content of the search without clicking on the url. Also, the enhanced view directs the user to Wikipedia content without leaving Bing.

Vinod


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Bing

Microsoft’s Bing Versus Google

September 13, 2011 – 16:16

Microsoft will launch its newest search engine offering, Bing, soon. Rather than just another search engine that dishes out results based on popularity as was its previous two attempts with Live Search and MSN Search, Bing is being reformatted as a ‘decision engine’.

It aims to clean up the smorgasbord of results thrown at users when searching for a solution on the Web to allow users to make decisions to their not-so-simple questions like ‘Where to go for dinner?’

Since drawing excitement as ‘Kumo’ with some of its features revealed on the Microsoft blog in March, Microsoft has since renamed their new search engine Bing. “The name is short, it’s easy to say, it works globally,” quipped Microsoft CEO, Steve Ballmer.

Bing might find it an insurmountable battle with search engine giant Google though. According to research group comScore Inc, based on the US search queries in April, 65% of searches were ran on Google, with Yahoo coming up a distant second with 20.4% and Microsoft managing a disappointing 8.2%.

Acknowledging the tough competition, Microsoft hasn’t set its sights on beating the giant. Instead, Mike Nichols, a general manager in the search department said: “We want to capture a unique position in consumers’ minds. They need to know why is it that they should use this product.”

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While chances are Microsoft will not get a bite of the Google pie share, Bing might just succeed at attracting some of Yahoo’s users. It aims to do so with a set of features that makes it stand out against its competitors.

Unlike Google, related search results are placed in a left column instead of at the bottom of the page, together with a bar of links running down the left side of the search results page that aim to help organise results. It also keeps track of recent searches and enables users to email links from that search history or share them on Facebook.

Instead of being directed to another site based on the search results, users looking to shop or check airfares online will find the information they need on the Bing result page itself. A search on airfare will bring up results from Farecast which features the Price Predictor that charts the best time to buy an air ticket so as to get you the biggest savings. Bing makes shopping a convenient experience by bringing together price comparisons, images and reviews, not unlike Amazon.com. What’s more, it claims to get consumers cash backs from hundreds of online retailers.

Bing also reassures the user looking for medical information online by providing results from the top credible medical sources in the world which you can trust. It also refines the results on local searches and allows you to filter your results so you get what you want instead of having to sift through everything a search engine would usually throw at you.

Although the search engine market is already saturated with big players like Google and Yahoo and country-specific search engines favourable with the locals, it remains to be seen if Microsoft Bing’s fresh offerings have the ability to pave its way up the charts to bring it face to face with Google.

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Bing

Do Bing and Nexplore Pose a Threat To Google Supremacy?

August 26, 2011 – 04:16

Do Bing and Nexplore Pose a Threat To Google Supremacy?











Dallas, Texas (PRWEB) October 12, 2009

For years, search engines such as Google and Yahoo have dominated the search marketing industry. But several alternate search engines have made their debuts, leaving SEO professionals and marketers wondering how exactly to plan for a world where “Google” may no longer be synonymous with “search engine.” Microsoft’s Bing was released on June 3, 2009, and Nexplore has been in existence long enough for serious searchers to tout its advantages over other major meta search engines.

While Google has dominated the world of search engines for many years, SEO professionals are also keenly aware that “Google fatigue” may soon set in, particularly if there are newer, more efficient search engines available. Nexplore in particular is starting the buzz due to its superior interface and its many customizable features that allow it do much more than a simple online meta search engine. No matter how loyal users might be to Google, the bells and whistles present on Nexplore and Bing may be enough to woo any Google aficionado.

The folks at SEO Marketing Guide have already assigned an SEO task force to assess the impact of alternative to search engines on SEO marketing and have published Nexplore’s white paper on the future of search advertising.

“We want to make sure that SEO services consumers are aware of the impact of Nexplore and Bing on the industry. Our goal is to provide a helpful resource that will allow SEO clients to make wise decisions about their futures marketing campaign, and this white paper is one great way to do that,” says Mario Rodriguez of SEO Marketing Guide. “We are also planning to poll search engine users to determine the favorite search engine among Google, Bing, and Nexplore. We hope this information will be valuable to SEO professionals as they determine how to best serve their clients in a world where Google may no longer reign supreme.”

About SEO Marketing Guide:

SEO Marketing Guide is a non-profit online resource dedicated to search engine marketing. Its aim is to educate small business owners and online marketers on SEO Basics and to help them with search engine advertising budgets decisions.

http://seo-marketing-guide.org

Tel: (214) 432-0458

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Bing

Bing vs. Google: The Search Engine Debate

August 13, 2011 – 20:14

“Who’s playing against OSU this week?”

“I don’t know. I’ll google it.”

Although Google is the only search engine to pop up as a part of speech in Webster’s, the search engine giant has been feeling the heat from competitor, Bing. Our first whiffs of Bing came from word association TV spots that made us laugh but got us thinking: what IS this thing?

So we googled it. And what we found was a slick screen and a search bar, leaving us with a new question: how is this any different from Google?

What’s the difference?

To start off, Bing’s homepage differs from Google by keeping it interesting with its ever changing photo. However, Google’s plain screen has its advantages. The all-white look is sleeker, making it seem less cluttered. Users feel like they’re starting with a clean slate.

Once a search is conducted, Google brings up a litany of results ranked from most to least relevant. It’s new Google Instant feature attempts to give users that extra push towards more specific searches to make the more relevant searcher even MORE relevant.  Bing takes a slightly different approach by categorizing answers into instant answers, deep links, multimedia and other relevant categories. This targets user results and makes them easier to shift through. Google does provide results filter options on its SERP, but the user must filter the results manually.

When it comes to Google vs. Bing, it’s hard to say which is “better”. In the end it depends on what you’re looking for in terms of search.

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More than results

If you want to go beyond getting good results, Google has the upper hand on the extra “stuff”. Things like Gmail, Google Docs, Google Talk and Google Reader make it easier for Google to keep users coming back. If you’re chatting with a friend on GChat and need to look up some info before sharing a presentation from your Google Docs, no doubt Google will be on the brain.

Staying on the SERP

Many users find the ability to stay with their SERP important. Bing wins out with these users as it provides ways to preview results without leaving the SERP. There is even an option to share the previewed result via Facebook, Twitter or over e-mail. Bing’s video search plays videos when the cursor crosses over them, allowing users to see what they video is about without having to open a larger video or leave the SERP. Similarly, its image results bring up a results bar on the left side of the screen after a result is chosen. Although Google is comparative in filtering both videos and images, Bing keeps users on the SERP, making them happy.

Quantity of results

Google still outranks Bing in the overall quantity of results pulled. However, this does not mean each result is as relevant as the results Bing provides.

Travel Searching

Bing’s travel search options trump Google in a big way. Bing has a separate SERP for travel searching that provides all the info you need to book your flight or hotel. Google trails by only sending the user to a new travel site like Expedia or Travelocity.

Mobile Searching

Google stays on top when it comes to mobile searching. With mobile search becoming the dominant way of searching, Google wins here. Being the default search engine in the newest smartphones has its benefits.

Maps

In terms of location searching, Google and Bing are in a deadlock. Although Google was first to come out with its maps and Street View, Bing came back with comparable maps and the Bird’s Eye View. When it comes down to it, location searching depends on brand loyalty.

So, which is better?

Bing and Google have their wins and losses, but which is better? Again, it does depend on what you want. If you prefer more time on your SERP and targeted results, Bing is your go-to. However, if you’d like to chat, share docs, e-mail and get more results, Google’s got what you need. Essentially, Bing may do search better but Google does it more.

Bill Balderaz is the president and founder of Webbed Marketing, an Internet marketing firm with more than 40 clients, including several Fortune 500 companies. Bill lectures widely on social media, viral marketing and other industry topics, and was a featured presenter at the Word of Mouth Marketing Association (WOMMA) annual summit.


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Bing

Can Bing Really Compete With Google?

July 31, 2011 – 20:14

In the last few months, we’ve seen a lot of activity from Bing, with heavy marketing investment aimed at raising its profile. It’s perhaps worth examining the methods used to push Bing into the public’s consciousness and to carve itself a slice of the search market. Have their campaigns made much of an impression? How will Google react to Bing and what does the future hold in terms of competition between the two?

Bing Campaigns

Most obviously, Bing has mounted a TV campaign aimed at raising its profile. While it’s highly likely that you will have seen one such ad, there have been other forms of promotion that haven’t been so apparent to those outside the industry.

One significant move is Bing’s 10-year deal with Yahoo! which will see Yahoo! search results powered by Bing. As Yahoo! has the second-largest share of the search market, this allows Bing access to that.

Bing is also paying close attention to social media. This is reflected in the creation of bing.com/twitter and bing.com/social – sites that let users search Twitter and Facebook content for relevant updates, including tweets and Facebook fan pages. Bing is also responsible for Facebook’s search option. With social media ever-expanding, this is a key audience to capture and increases Bing’s influence greatly.

Bing has also tried to popularise ‘Bing it’ instead of ‘Google it’ and has even had a Bing-branded ice cream van giving away freebies in London. Is all of this working?

Google’s response to Bing

Bing first appeared in May 2009 and ever since it has been spoken of as a potential rival to Google. With the weight of Microsoft behind it, Bing could have an impact if marketed in the right way. It’s notable that Google has reacted in several ways:

Background image for the homepage – recently, Google implemented a change allowing users to personalise their homepage with an image of their choice. Although it is only an option, this reflects the format of the Bing homepage.
Results pages – Google has adopted several features from the Bing results pages. If you compare the two, you will see a number of similarities in terms of related searches and the like.
PPC – Sponsored links are presented in a similar way on the two search engines. Some say that there are better conversion rates on Bing, which, if true, will doubtless be something that Google is looking into.

 

Conclusion

Google will remain top of the pile for a good while to come with regard to search engine optimisation, but Bing’s profile is rising, perhaps more so than its current market share. By establishing the Bing brand in people’s minds, it is better placed to make headway. TV adverts have created a certain buzz and the slogan ‘Bing and decide’ has proven quite memorable for many people, which could be marked down as a minor success.

In terms of SEO, the differences between the two search engines aren’t huge. If you compare results pages for different searches, many are quite similar for both Google and Bing in terms of the links that are provided on the first couple of pages.

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