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Bing

Bing – The New Search Engine From Microsoft

September 13, 2011 – 04:16

Bing is the new search engine from Microsoft, who is aiming to rival Google as the recognised search engine. Bing believes there is plenty of improvement that can be made in search. At the moment only around 25% of searches are successful, so there is room for improvement there. If Bing can return more accurate search results then they could have an advantage of Google, Yahoo, and others.

Bing has some nice features that differentiate it from the other search engines. Once a term is searched for it offers refined search terms down the left hand side of the page. For example if someone search for Times, the results that appear at the top of the page are World Time Server, a Wikipedia page about time, and Time Magazine’s site. In addition on the left hand side of the page are a list of options, including Train Times, Radio Times, Time Online (the Times newspaper site), and World Time. This allows the visitor to refine their search so it is more specific to what they are looking for. Once they refine their search they have further options within this new search. So if World Time is clicked on, option such as World Time Zones, World Time Difference and World Time Server appear. In some ways this serves a similar role to Google Suggest, where options appear under the search box as you are typing a term into Google. The advantage Bing’s version has is that it goes deeper than just the original search. Research shows that it can take a long time to find what you are searching for, and this is one way that Bing is attempting to make that long search shorter. Users want relevance from their search results and help with complex searches, and to a certain extent this feature helps.

Something that Bing considers important is having a more locally focussed search engine. They aim to make the US version much different from the UK version and the other territories. For example if someone is searching for Victoria in the UK version, they are unlikely to want returns about Victoria in the mid West of America, Canada or Australia. The UK version will therefore return results referring to Victoria in London or Queen Victoria.

Another feature in Bing is that you can hover the mouse cursor just to the right of the results, and a blurb about the site appears. This consists of some text that describes what is in the site. This can save the visitor time as there is no need to go into sites that doesn’t offer what you are interested in.

Something that Bing is attempting to develop is a Fair Price Predictor for flights. This will tell users if a particular flight is likely to go up or down in price. This will aid the user, as they can then wait to book if it is predicted that the price will decrease, or book immediately if it is predicted to rise. Microsoft claims that this will be 80% accurate.

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Bing

Search Engine Optimization Tips For Bing

September 12, 2011 – 04:16

Search Engine Optimization Tips For Bing

With recent Microsoft – Yahoo deals which combine their search and advertising abilities, there are large consequences for many webmasters. For me personally, I have ignored MSN, Live, and even the recent Bing for so long. It seems like a little too much problem to search-engine optimize my websites for such a small target audience of Microsoft search engines. Visitors from Microsoft search engines (whatever the name is) in my sites accounts for less than 10%, across all sites. Google generally make up about 60%-70%. There are exceptions, however. Some sites have more visitors from Yahoo than from Google.

However, now that Yahoo is going to hand their search capability to Microsoft Bing, it becomes essential that we take steps to ensure that our websites are ready for the change. Bing also seems to be well received by more Internet users, and there is possibility that they might be able to gain some market share from Google.

Generally, search engine optimization is almost the same, regardless which search engine you want to optimize for. However, there are also some additional details you need to take care of.

Here are some search engine optimization tips for Bing

1. Contents

Contents are king. Good contents are what differentiate good websites from the bad. Even if you disregard all other optimization tips below, you will still get much ahead compared than if you get all those below but neglect to have good contents in your site. Search engines want to be useful to the users so they can gain more and more market share. They want to find good contents that can satisfy and match the users need. All other criteria are actually additional way to find out how good and important a page is.

Good contents are:

1. Unique, not copied or duplicate from other sites

2. Useful and interesting information for website visitors

3. With more than 300 words of content (specially for Bing)

2. Page title

In all major search engines, page title is among the most important part of Search Engine optimization. However, it seems somehow that Bing pays more attention to the page title compared with other search engines. Order of the words does not matter much, but you must make sure to place your most important keywords of each page to the page title. Limit your page title to 80 characters the most. Shorter page title means higher importance on each word. And get different page title for each page. Concentrating on just a few key phrase will not get you a lot of visitors, even if each of them rank first. This concept is something called as long tail optimization.

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Here is some additional tips from Bing webmaster community about page title:

-The closer a word is to the start, the more heavily weighted it is as a keyword. This is true for the bot as well as the reader.

- Keep the title text between 5 and 65 characters in length

- For greatest efficiency and consistency, write titles using this syntax: keyword phrase, category, website title (or brand)

- Make the title text unique on every page

- Do not use any of the following special characters in title text: ‘”{}[]()

3. Page URL: Domain name, sub-domain, folder name and file name

Yahoo and Bing place specially high importance on the page URL compared to Google. Try search hotels in dublin in Bing. Notice that 9 out of 10 results on the first page have the words hotel and dublin in the URL, while the only other one has the word dublin even though it does not contain the word hotel. Try the same search for hotels in dublin in Google. Notice now there are 7 results with the word “hotel” and “dublin” in URL, one result with the word “hotel”, while the other two does not have any of the word “hotel” or “dublin” in the URL.

Domain name is not something you can choose over and over or create one for each keyword, so if you have not started your site yet, think and choose a domain name that is most appropriate for your niche. That should be for your most important keyword/key phrase. If you have started the website and the domain name isn’t that ideal, then be it. You’ll be more than make up for it if you follow these search engine optimization tips.

Sub-domains and folder names are most appropriate for sub-category within your niche.

File name will the most specific keyword for each page, it should be somewhere along the page title. I would recommend slight variation from the page title to get the maximum result.

For example, if your website is about hotel, and one of your target market is hotels in dublin, the ideal URL would be dublin(dot)hotel(dot)com/compare.html for comparison between dublin hotels and dublin(dot)hotel(dot)com/information.html for information about dublin hotels. Of course, most of such domain names has been taken long ago, so you got to use some creativity in choosing a good domain name.

There are arguments on which one is more important between sub-domain and folder. I say, it is up to you. These are mere tools, you can choose to use either sub-domain or folder name. Or you can choose using both of them. Remember though, try to keep the URL as short as possible. Search engines loves short URL.

4. Link back and Link out

Link-back remains one of the most important aspect of Search Engine Optimization. Some webmasters swears by “If content is king, then link-back is the queen”. Link-back, or sometimes called inbound link, means the hyperlinks from other websites to our sites. Natural links from other sites (when they link to us in their article) without any reciprocal link (us linking back to them in return) remains the best valued link back.

Other methods like web directory submission or link exchange is still useful, even though it is having much less influence on Google. Bing is less stringent compared to Google for what constitute as valid link-back, so every link back to your site counts. However, remember that while it is easier for you to accumulate link-back, so are your competitors.

The most valuable links are not those link to your homepage, but linking to specific internal pages. That is called deep-linking.

Aside from link-back to your website, link-out (also called outbound links) to reputable sources is also a good way to improve your site ranking. Do a research and be careful of who you link to. You do not want to link to websites frowned upon by search engines. For example search for “site:cheatad.com” in Google, Yahoo and Bing. You’ll see there are pages indexed in all 3 search engines. If you see that a specific website does not have any page indexed, steer clear of them. Either those are new websites (which do not have much reputation point to pass anyway) or bad websites.

5. Use Bing Webmaster Center

Following Google Webmaster Tools and Yahoo Site Explorer path, Bing have Webmaster Center for webmasters to manage and review their website and Search Engine Optimization effectiveness. In the Webmaster Center, you can submit your website and sitemap, diagnose crawling issues, as well as review back-links and outbound links.

6. Meta tags: Meta Description and Meta Keywords

By now, these are considered ancient techniques already. Do not bother too much with those, unless you have extra spare times.

Well, try the simple techniques above and your website will get much ahead in a very short time.

Fernando Hal is the main contributor at CheatAd.com, a blog on SEO, Google Adsense & OpenSource. Subscribe to our RSS Feed for more tips.


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Bing

Bing vs. Google: The Search Engine Debate

August 13, 2011 – 20:14

“Who’s playing against OSU this week?”

“I don’t know. I’ll google it.”

Although Google is the only search engine to pop up as a part of speech in Webster’s, the search engine giant has been feeling the heat from competitor, Bing. Our first whiffs of Bing came from word association TV spots that made us laugh but got us thinking: what IS this thing?

So we googled it. And what we found was a slick screen and a search bar, leaving us with a new question: how is this any different from Google?

What’s the difference?

To start off, Bing’s homepage differs from Google by keeping it interesting with its ever changing photo. However, Google’s plain screen has its advantages. The all-white look is sleeker, making it seem less cluttered. Users feel like they’re starting with a clean slate.

Once a search is conducted, Google brings up a litany of results ranked from most to least relevant. It’s new Google Instant feature attempts to give users that extra push towards more specific searches to make the more relevant searcher even MORE relevant.  Bing takes a slightly different approach by categorizing answers into instant answers, deep links, multimedia and other relevant categories. This targets user results and makes them easier to shift through. Google does provide results filter options on its SERP, but the user must filter the results manually.

When it comes to Google vs. Bing, it’s hard to say which is “better”. In the end it depends on what you’re looking for in terms of search.

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More than results

If you want to go beyond getting good results, Google has the upper hand on the extra “stuff”. Things like Gmail, Google Docs, Google Talk and Google Reader make it easier for Google to keep users coming back. If you’re chatting with a friend on GChat and need to look up some info before sharing a presentation from your Google Docs, no doubt Google will be on the brain.

Staying on the SERP

Many users find the ability to stay with their SERP important. Bing wins out with these users as it provides ways to preview results without leaving the SERP. There is even an option to share the previewed result via Facebook, Twitter or over e-mail. Bing’s video search plays videos when the cursor crosses over them, allowing users to see what they video is about without having to open a larger video or leave the SERP. Similarly, its image results bring up a results bar on the left side of the screen after a result is chosen. Although Google is comparative in filtering both videos and images, Bing keeps users on the SERP, making them happy.

Quantity of results

Google still outranks Bing in the overall quantity of results pulled. However, this does not mean each result is as relevant as the results Bing provides.

Travel Searching

Bing’s travel search options trump Google in a big way. Bing has a separate SERP for travel searching that provides all the info you need to book your flight or hotel. Google trails by only sending the user to a new travel site like Expedia or Travelocity.

Mobile Searching

Google stays on top when it comes to mobile searching. With mobile search becoming the dominant way of searching, Google wins here. Being the default search engine in the newest smartphones has its benefits.

Maps

In terms of location searching, Google and Bing are in a deadlock. Although Google was first to come out with its maps and Street View, Bing came back with comparable maps and the Bird’s Eye View. When it comes down to it, location searching depends on brand loyalty.

So, which is better?

Bing and Google have their wins and losses, but which is better? Again, it does depend on what you want. If you prefer more time on your SERP and targeted results, Bing is your go-to. However, if you’d like to chat, share docs, e-mail and get more results, Google’s got what you need. Essentially, Bing may do search better but Google does it more.

Bill Balderaz is the president and founder of Webbed Marketing, an Internet marketing firm with more than 40 clients, including several Fortune 500 companies. Bill lectures widely on social media, viral marketing and other industry topics, and was a featured presenter at the Word of Mouth Marketing Association (WOMMA) annual summit.


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Bing

Search Engine Optimization For Bing

August 11, 2011 – 06:14

Bing if you didn’t already know is Microsoft’s latest search engine. This time it looks like Microsoft is serious about competing into search engine forum. It has invested over million in advertising promotions and looks like it’s digging in for the long haul.

Optimizing your site to rank better on Bing may prove to be a financially sound move. On Bing in order to return faster and more accurate search results it searches are broken down into categories such as health travel shopping etc.

It is important to keep in mind that this search engine is still in its infancy and it’s possible that many of the facets that exist now may not be around in the near future.

Okay, so what should you do different to optimize your site for Bing to achieve better rankings?

The basics of your on page optimization will remain the same. Using a keyword rich title tag and a meta-description tag that’s going to compel an action from a searcher is a basic concept that shouldn’t be forgotten.

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One thing about Bing that is unique is the way that they display site links. The anchor text that they use comes directly from the anchor text of your internal pages, so it’s important to use keyword rich phrases titling those pages.

Another interesting aspect of Bing is the quick preview feature. This feature presents a searcher with a longer description of the page, its internal links, phone numbers, e-mails and even physical addresses. So it’s a smart SEO move to include as many of these features on your individual pages as relevancy allows.

As with Google local search is also a very important aspect of Bing. Getting your business listed on Bing maps search gives you another opportunity to show up in the organic listings.

So when optimizing your pages to rank well in Bing, it’s important to keep in mind the segmented structure of the categories that Bing uses as well as the opportunity to present your message through the longer page descriptions and meta description tags.

Although Bing shows some promise it’s still only accounts for about a 10% market share. Despite this fact, you may find it smarter and easier to generate traffic through keywords that would be far too competitive to optimize for on Google by optimizing those pages to rank better in Bing.

As far as optimizing your blogs for Bing you should follow closely the structure that Bing uses for its categories and mimic them on your blog. This seems to have an effect of creating a greater sense of relevancy and ultimately better organic listings.

Just remember it may be better to have a first page listing on the search engine that only has a 10% market share that it would be to have a listing on page 20 of the search engine that has an 80% market share.

Getting your site and your message in front of as many potential customers as possible is the ultimate goal of SEO.

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Bing

3 SEO Tips for Bing Search Engine

August 9, 2011 – 10:14

While Google continues to be a search engine which dominates the market, the risk from other search engines like Google should not be underestimated.

 

Other search engines are like Bing from Microsoft, it could someday grow to be Google’s greatest enemies. Bing could be a threat partly because of their aggressive marketing campaign to invest 80-100 million dollars to fulfill his ambitions shifted Google.

 

In addition Microsoft’s aggressive promotions which are behind Bing, needs people who are involved with on-line enterprise have to spend focus to this search engine.

 

Bing birth sparked plenty of inquiries in the minds of many individuals such as:

“What occurred for the site that’s optimized for Google?”, “What is the difference Bing from Google when operating a campaign ad?”, “Will there be panic?”,” Should we commence optimizing a web site for Bing? “

 

Bing is very different from Google and Yahoo, both within the method of page rank and way of presenting search engine results.

The difference between Bing and Google reminded once more of what happened in the 90′s where an online marketer needs to create a separate page optimized for various search engines like Google, each for Google, Yahoo, Lycos, and AltaVista.

 

So, why is Bing different than Google? That’s the big question.

 

First, Microsoft is marketing Bing as a “decision engine,” stating that the search functions bring more relevant results and organizes them in a more meaningful way. Bing offers tabs for different kinds of searches similar to Google and including “images,” “videos,” “maps” and “shopping.”

 

Aesthetically, Bing’s home page has been called “prettier” than Google’s, often featuring landscapes and other stunning photography, and is set to change daily.

 

According to Microsoft, Bing isn’t expected to be a “Google killer,” but merely a start to more improvements on their search engine that are to come; so if it doesn’t quite tickle your fancy yet, come back again soon.

 

While there isn’t any certainty what’s going to take place within the long term, much better get ready for that worst by familiarizing yourself using the SEO Bing as early as achievable.

Here are some SEO strategies that will be utilized to Bing:

1. Has a domain with the older age?

Bing gave a lot more worth to domains that were older compared to the domain beneath the age of six months.

2. Make the title of inventive and interesting posts.

Much like other search engines like Google, Bing also be impressed by the articles which have interesting titles.

3. Develop an article a minimum of 300 words.

Bing tends to choose an extended article. So attempt only articles in your site have at the very least 300 words lengthy.

 

 

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